While the company has been responsive to market changes, more significantly it has been able to foresee changes in customer habits and trends. Consequently, the company enjoys an excellent reputation in the market as being a provider of innovative products.
Some of the innovative initiatives include:
- offering online AP based medical screening direct to customers
- offering cover for a range of impulse adventure sports and activities that are available whilst on holiday including water rafting, scuba diving and jet skiing
- developed cover for backpackers after recognising their needs were different from holidaymakers
- inclusion of snowboarders alongside skiers in winter sports policies
- creating products to suit the Aggregators market whilst this channel was still in its infancy
- being the first travel insurance intermediary to set up a customer services centre in Mumbai, open seven days a week
Citybond has always been committed to having its own in-house IT resources. As a result of this, it is invariably able to achieve rapid turnaround times to launch or modify new web solutions, applications, schemes, products and services.
The company’s online compliance and sales training module is available to all of its staff and any number of external users.